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Effectively searching for your new Lincoln Park home, Part 1…the Funnel

July 29, 2010

Great article from a colleague of mine

According to the National Association of Realtors®, approximately 90% of all home buyers* begin their search on the internet. With all those companies and individual agents vying for such limited shelf space, how do you make sure you’re selecting the best agent to help you find your new home? As an internet savvy Realtor®, I’ve likened the internet home search to a funnel, National aggregators like Realtor®.com are at the widest part, then corporate sites and finally, individual agent sites being at the smallest end of the funnel. This means buyers start with generic searches and work their way to an individual.

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